SiriusXM and Pandora Celebrate Latinx and Hispanic Heritage Month with New Initiatives to Highlight Latinx and Hispanic Artists and announces exclusive Pandora LIVE El Pulso performance by J Balvin
SiriusXM channels will salute the impact of Latinx and Hispanic culture on contemporary music and entertainment with special programming featuring Andrés Calamaro, Becky G, Chucho Valdes, Diego Torres, Tainy and more
In addition to launching the Satélites station, Pandora will host an exclusive Pandora LIVE El Pulso event featuring a performance from 5 time Latin GRAMMY-winning artist J Balvin, also known as “the global ambassador of Reggaeton.” Balvin, a favorite on Pandora’s popular El Pulso station, will perform his massive global hits as well as music from his recent album Jose. Fans will have the opportunity to witness the exclusive show taping live and those unable to attend will be able to enjoy the event virtually on October 13 at live.pandora.com. The performance will also air on SiriusXM’s Caliente and Pitbull’s Globalization channels.
Balvin’s Pandora LIVE El Pulso event lands after the launch of his Artist Takeover Mode on El Pulso, out now. Listen to J. Balvin’s Artist Takeover Mode on EL Pulso here.